Moüsseworks / Ice Cream Logo Design

A Potent Brand Strategy for the Super Competitive Frozen Desserts Aisle

BE YOU. BE CLEAR. BE MEMORABLE. / The dessert aisle is filled with a plethora of options these days. So, when a pair of ambitious folks with a popular, local frozen mousse treat came to us in search of a complete brand strategy to help land them on shelves nationwide, we bit. Plus, we love artisan crafted desserts. Who doesn't? Moto folks gave them a name like no other. And their fun, vibrant frozen dessert packaging design stands out, with a unique brand design unlike any other in the grocery or frozen dessert market. That and their new consumer packaged goods mascot will help them be loved by millions.

"Dru and Leslee have been awesome to work with! They helped us to re-brand our company from top to bottom including our website, packaging design, logos, our name, the works! I would recommend Moto Interactive + Branding to anyone that is looking to redesign their business or starting a new business!"
—Craig Funk, Moüsseworks

Also / Naming / Brand Strategy / Packaging / Read the Post